Communication and Promotion of Life Experiences by the Creative Life Industry Alliance
Organization: Industrial Development Bureau, MOEA Publish Date: 2016-07-14 16:00
The creative life industry is an industry that integrates entertainment, education, the aesthetics of living, and interaction based on cultural heritage through a combination of core knowledge and in-depth experiences. It not only can improve corporate culture,, it also conveys touching memories to customers. In order to cultivate the creative life industry, the Industrial Development Bureau of the Ministry of Economic Affairs established the “Creative Life Industry Alliance” in the form of a social club in 2003. It has effectively enhanced cooperation between different industries for 13 years and exhibited industrial synergy. On July 11, the 2016 Creative Life Industry Alliance Conference was held at Moncoeur in Taichung, including a handover ceremony between the former and current presidents as well as a launching ceremony for the “Creative Lifestyle and Fun” exhibition.
The Alliance of Creative Life Industry currently has 172 members from all over Taiwan. They are companies selected by the Industrial Development Bureau. The former president and vice president are Chuang Li-chu, chairperson of Rice Castle, and Wang Tsun-huang, CEO of the Lavender Group, respectively. They were committed to enhancing the cluster effect and promoting the matchmaking mechanism of the creative life industry during their terms. Their recent achievements include the promotion and sales of ten High Speed Rail holiday routes with the Shan Fu Tourism Corporation, sales of four demonstration routes of Taipei Navi, a travel agency specializing in Taiwan tourism for Japanese tourists, as well as the promotion of ten national tourism routes in cooperation with Kuo-Kuang Holidays. These are all examples of ways to enhance the consumer experience.
The exhibition “Creative Lifestyle and Fun” will be held in Taichung “Moncoeur”, and the “Furniture, Manufacturing, Eco-museum in Tainan” between July and October, featuring the themes of “slow living” and “skillfully handmade products.” Creative life venders from six major categories in Taiwan, such as TWINE, Rice Castle, Lavender Cottage, Sio House, Red Barn, the SinGang Incense Artistic Culture Garden, the Kuo Yuan Ye Museum of Cake and Pastry, the Chihsing Tan Katsuo Museum, the Beigang Spring Life Museum, Mutou Wood and Puli Paper will gather together in the exhibition. In addition, creative life connoisseurs will give lectures at the exhibition. You can also visit the creative lifestyle wonderland and the creative live book exhibition at the venues. There will be a lot of fun and exciting activities. For more information, please visit the creative life network at http://www.creativelife.org.tw/index.php .