The Service Industry Sub-group of the Ministry of Economic Affairs assists with the transformation of traditional industries. Ten success stories of traditional industries in adverse environments
Organization: Industrial Development Bureau, MOEA Publish Date: 2017-02-23 17:52
To assist with the transformation of traditional industries, the "Service Industry Sub-group of the Ministry of Economic Affairs" focuses its counseling and promotional work on eight industries: apparels, cosmetics, fashion LED, snacks, shoes, safe plastics, mechanical and electrical, and woodworking machinery, to help inject modern innovative elements. With the use of intellectualization, being Green, and cultural creativity, the Sub-group introduces innovative factors such as ICT, cultural aesthetics, design, and environmental responsibility to drive the upgrade and transformation, thus bringing in competitiveness to Taiwan's traditional industries. The highlights of its counseling results have been compiled into a book, "Reform Transfiguration 2."
The ten highlighted examples of traditional industry transformation selected by MOEAIDB, such as: Momentanee, who made shoes for the dignitary attending the presidential inauguration, Maskingdom, whose face masks are hot selling overseas, and Long Tai Copper Corp., whose bathroom hardware is known internationally, are described in the book to disseminate tips to successfully adopting transformation elements, and to use "their experiences" to help drive the traditional industries to the path of transformation. This book, a continuation of "Reform Transfiguration" published in 2015, is a collection of highlighted examples of the transformation program. The book is divided into four topics: Delicious Heritage of Happiness, Creative Feasts of Splendid Attire, Brand Development of Cultural Elegance, and Innovative Expansion of Traditional Technologies, and include 10 business professionals sharing their transformation stories on traditional industries in a changing environment, giving readers a new discovery and understanding in the transformation of traditional industries.
For example, in response to diversified consumer spending behavior, Jotafood Enterprise recreated its museum, "Taiwan Flavor—Fun Paradise," last year (2016), where the legendary startup story of its 46-year history is told from the approach of an "experiential design of story-telling service" that includes a variety of interactivity, stories, and fun. A collection of the cultural essence, agricultural and fishing specialties of 13 townships in Hualien is gathered in Taiwan Flavor, and is divided into four groups: Offerings from Earth, Wild Ranch, Swelling Water, and Fruity Food, so that consumers may learn about the beauty of Hualien through its products.