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Innovative traditional snacks a pleasant surprise for consumers
Organization: Industrial Development Bureau, MOEA        Publish Date: 2017-05-17 09:49
Industrial development in the eastern part of Taiwan uses local ingredients to develop new products, helping manufacturers introduce new production processes while changing marketing patterns to attract more consumers to buy their products.
The Stone & Resource Industry R&D Center (SRDC) uses the Deming Cycle to control the distribution of products via planning, implementation, inspection and action by the industry, ensuring that the finished product can be delivered on time and thus lead to continuous improvement in quality. Utilizing different flavors in product development to gradually replace the poor sales of certain flavors can achieve overall growth of the results.
In addition, the SRDC is improving the official website rendering model through the introduction of the source of the materials in the eastern part of Taiwan to convey the value of the brand, enhancing the production of new products in terms of quality and identity, as well as helping the production of new products, improving the official website text and picture presentation, making it easy to understand the shopping process via the screen, a substantial improvement over the original information on the company that was not previously clear due to poor resolution, etc. In terms of sales, the Stone Center has also helped build a platform to generate strong economic benefits, so that the food that had previously been confined to the region can be extended to a larger area. Online consumption data is tracked, and product research, development and adjustment are taken as a reference.
In addition, the SRDC is not only helping improve the official website through the introduction of new source material, conveying the value of the brand and strengthening the quality and identity of new products for consumers, it is also significantly enhancing the clarity of the website information. In terms of sales, the center also helps set up on-line group shopping to produce strong economic benefits, so that the overall benefits can be extended to Taiwan. Through references to online consumption data tracking, new product development can be adjusted.
Finally, SRDC counseling has not only changed the taste and appearance of traditional Chinese snacks, it is also letting these gifts become popular rush goods among the younger generation.
Contacts
Contact Organization: Consumer Goods and Chemical Industries Division, Industrial Development Bureau, Ministry of Economic Affairs
Contact Person: Mr.Tsay
Contact Phone: (02)2754-1255 ext.2336
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Update: 2017-07-27