Under the auspices of the Bureau of Foreign Trade (BOFT), TAITRA has conducted a series of overseas promotions to enhance Taiwan's halal industry and international awareness. The Modest Fashion Plan is a new project that was launched in the fourth quarter this year. A press conference was held for the Taiwan Modest Fashion Online Pop-up Shop on September 27, and the Director General of the BOFT, Ms. Cynthia Kiang, was invited as a one-day shop manager to introduce Taiwan's high-quality halal clothing and beauty products to Muslims around the world.



In addition to showing the functions of the online pop-up shop, the press conference also arranged a set of exciting activities, including makeup demonstrations and a fashion show. Models in heightened eye-makeup revealed stylish clothing that was designed by famous Taiwanese and Muslim designers, as well as new generation designers from Malaysia and Indonesia. Taiwanese companies also displayed their products and invited guests to try out the locally produced beauty and skincare products.