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[Circular Economy] Ooho: environmental alternative to plastic bottle
Kind: Event topics  Organization: Department of International Cooperation  Publish Date: 2020-05-14 08:02
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Ooho: environmental alternative to plastic bottle

Ooho is an innovative bubble-like container that encircles drinking water within an edible membrane made from a natural seaweed extract. Those who prefer not to eat it can rest easy that discarding the flexible container will not have an environmental toll. The membrane is biodegradable, breaking down within about one month after being thrown out. Ooho can also be flavored and/or colored, and it can also be used for other liquids such as soda, cocktails or cosmetics.

The convenience of Ooho makes it a possible candidate to replace the all-pervasive polyethylene terephthalate (PET) bottle, which has caused untold damage to the environment worldwide. Roughly 50 billion single-use plastic bottles are produced in the U.S. alone each year, and most are discarded, with the recycling rate estimated at just under one-third. This translates into millions of tons of non-biodegradable material ending up in landfills, or even worse, in rivers and oceans, wreaking widespread havoc on marine life.

The team at Skipping Rocks Labs that created Ooho recognize that the consumption of non-renewable resources for single-use bottles and the amount of waste that they generate is profoundly unsustainable.

Their edible water bottle prototype first made headlines more than half a decade ago when it was entered into the prestigious Lexus Design Award competition. Since then, the team has been working on perfecting the technology and developing an innovative production process. Now, ooho! can be manufactured for a lower cost than plastic bottles.

Ooho has been making waves at a number of recent sporting events, including the 2019 London Marathon, its biggest appearance to date. The newcomer’s success could signal the start of a journey on a path to challenging plastic waste on a global scale and contributing to a cleaner future for all.


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Update: 2020-04-17
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