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Ministry of Economic Affairs,R.O.C.

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International Trade
Bureau of Foreign Trade, Ministry of Economic Affairs

Taiwan Expo 2021 in Malaysia

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The grand opening ceremony of the Taiwan Expo 2021 in Malaysia was held on August 4.
Active Organization: 經濟部國際貿易局
Active Place: Online
Content:
The grand opening ceremony of the Taiwan Expo 2021 in Malaysia was held on August 4. Deviating from previous formats, guests were able to interact with each other in a 3D room. The online exhibition also provided various digital functions, such as real-time discussions, 3D booth accoutrements and customized matchmaking conferences with buyers, which allowed the participants to feel like they were actually visiting the exhibition hall.
Director General Cynthia Kiang of the Bureau of Foreign Trade (BOFT), Chairman James C. F. Huang of the Taiwan External Trade Development Council (TAITRA), Representative Sharon Ho of the Malaysian Friendship and Trade Centre, and Trade Commissioner Ms. Saudah Mat Isa of MATRADE Taipei were invited to participate online. Director General Cynthia Kiang remarked in her speech that Malaysia is Taiwan’s seventh largest trading partner, and despite the pandemic, bilateral trade exchanges have continued to grow this year. Indeed, bilateral trade volume increased nearly 30% compared with the same period last year, and the Taiwan Expo has been an important bridge between our two countries. Besides official communication between our respective trade agencies, the BOFT hopes to build a value chain for the innovative industries of Taiwan and Malaysia through opportunities for cooperation brought about by the Taiwan Expo.
In accord with Malaysian’s industry trends, the Taiwan Expo featured 10 theme pavilions, including Taiwan Healthcare, E-Mobility, Gourmet Taiwan, and Taiwan Halal. Important exhibits showcased Chang Gung Medical Foundation’s Proton Therapy, Aquecare’s Cordless Handheld Antibacterial Sprayer, and Taiwanese food like Saint Paul Q cakes. The three-day event conducted webinars, such as Improving Your Manufacturing Capacity to New Levels with the Taiwan Smart Machinery Online Products Launch, Taiwan Halal Product Launch, and Taiwan and Malaysia Join Hands in Bringing Greater Health to Life. The matchmaking section also attracted more than 240 buyers, including BIG Pharmacy Healthcare, the top three pharmacy chains in Malaysia, and Intercon, the top three Malaysian halal food distributors.
This online exhibition will last for one month after the opening so that more buyers can visit and explore business opportunities between both sides. Later this year, the Taiwan Expo 2021 events will be held in Thailand, India and Indonesia. Throughout the Expo, we expect people from New Southbound countries will become more aware of Taiwan’s products and services and thus, more willing to facilitate substantive interaction and cooperation.

Update: 2021-08-12