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Ministry of Economic Affairs,R.O.C.

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International Trade
Bureau of Foreign Trade, Ministry of Economic Affairs

A Keynote Lecture on Improving the Competitiveness of Companies in Tainan

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Active Place: Zenda Suites, Tainan City
Content:
1. The Kaohsiung Office of the Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA) held a keynote lecture on Improving the Competitiveness of Companies on the afternoon of April 29, 2022. About 50 manufacturers, importers, and exporters in Tainan attended this event.
2. As part of the lecture, Chief Advisor Walter Yeh of the Taiwan Exhibition & Convention Association (TECA) gave a keynote speech explaining marketing strategies to expand overseas markets while the pandemic prevails. Mr. Yeh also shared views on new trends about virtual and real integration of digital marketing, online-to-offline, and metaverse exhibitions.
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Update: 2022-05-23